Buyer’s remorse in the Learning & Development industry

 

Have you ever felt buyer’s remorse as a learning and development professional?

It’s unlike any other kind of buyer’s remorse I’ve encountered. It is painful, prolonged and endures over a long period of time. Most other types of buyer’s remorse are similar to the ‘morning after’ hangover – pretty instant and horrible but short-lived.

Conversely, it’s likely that for Learning & Development professionals the purchase gives an instant high – the program has run and everyone loved it. Or the eLearning module has launched and there’s a high level of engagement – people are commenting about it and giving great feedback.

It’s not until the weeks or months following that you are still getting managers from that department knocking on the door of HR unable to have fierce conversations with their staff. You overhear a conversation (that you wish you hadn’t) with a manager taking inappropriately to a colleague or team member.

Did they not learn anything on that program they attended?

They did learn it. They just weren’t supported to apply it.

Your buyer’s remorse hits in – with another initiative that hasn’t created the desired change. Only then it’s so far from the kick off that it’s all too easy to hide. Or perhaps the key stakeholder has already moved on.

And yet, in a years time you’ll again be producing a similar program, that you will re-run with similar outcomes. It’s time to break the cycle.

 

How can you avoid buyer’s remorse and turn training cost into an investment?

 

Emma Weber is a recognized authority on the transfer of learning. As CEO of Lever–Transfer of Learning, she has helped companies such as Telstra, Oracle and BMW deliver and measure tangible business results from learning. She has also been a guest speaker at learning effectiveness conferences worldwide and authored the hugely successful book Turning Learning into Action. Much more detail around the issues and solutions examined in this article are available in the book – please feel free to download a free chapter. Emma and her team also developed Coach M, a coaching chatbot that delivers fully scaleable learning transfer. She is also a co-author of the books Making Change Work, and Designing Virtual Learning for Application and Impact. Her work and approach is also featured in Data and Analytics for Instructional Designers by Megan Torrance (Author), Foundations of People Metrics and Analytics – by Renjini Joseph and an ATD 10-minute case study series – Chatbot Coaching for Learning Transfer.