What does ‘fun theory’ mean and what does it matter?

Drop everything right now and click onto www.thefuntheory.com. 3 minutes invested now might save you way more later.

“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

Doesn’t this idea make you sit up and pay attention?!

My personal favourite is the piano key stairs.

The concept starts with a simple hypothesis ripe for testing. “Take the stairs instead of the escalator or elevator and feel better” is something we intellectually know is the ‘right’ thing to do on a number of levels. However, few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? The theory was tested in a subway station at Odenplan, Stockholm with very compelling results.

66% more people than normal chose the stairs over the escalator.

So what’s the implication then for getting results from training?

Well, we all know the more fun people have at training the more they learn. And it’s the same with follow-up coaching. If the participant enjoys both the process and the behaviour change brought by the training and follow-up, so much better the results.

Highlighting consequences and creating pain can have some impact. But the real key is to connect into the positive. Punishing yourself into changing a behaviour makes very hard work of getting desired results and as a coach it can create reliance and a policing attitude.

Think about how you are approaching behavioural change both for yourself and your team. In what ways are you making it fun and how could you do more of this?

Emma Weber is a recognized authority on the transfer of learning. As CEO of Lever–Transfer of Learning, she has helped companies such as Telstra, Oracle and BMW deliver and measure tangible business results from learning. She has also been a guest speaker at learning effectiveness conferences worldwide and authored the hugely successful book Turning Learning into Action. Much more detail around the issues and solutions examined in this article are available in the book – please feel free to download a free chapter. Emma and her team also developed Coach M, a coaching chatbot that delivers fully scaleable learning transfer. She is also a co-author of the books Making Change Work, and Designing Virtual Learning for Application and Impact. Her work and approach is also featured in Data and Analytics for Instructional Designers by Megan Torrance (Author), Foundations of People Metrics and Analytics – by Renjini Joseph and an ATD 10-minute case study series – Chatbot Coaching for Learning Transfer.