As budgets get tighter, and demands get higher, we, as Learning Professionals are compelled to provide tangible commercial results through our efforts. But how? How can we affect how participants perform when they are back in their workplace?
THE PROGRAM
Transfer of learning is the missing link in effective learning. Turning Learning into Action (TLA) is a proven learning transfer methodology that solves the problem. TLA is a series of specific, structured and accountable one-on-one conversations that occur at various intervals after the training event.
THE RESULTS
The first TLA programme was delivered in a 12-person trial in April 2004. By May the results were confirmed and the client, a large premium automotive company, ordered the programme for 120 more people that year.
Lever – Transfer of Learning did an analysis of one group of 15 people who went through the TLA programme after some sales training against another group who did not.
The average sales consultant in the group who completed training without TLA had a 16.2% uplift in their average sales per month between the five months prior to the training and the five months following the training. Everyone we analysed in both groups had similar levels of experience and yet the group who went through the TLA process had a sales uplift of 43.8% over the same period. With these results the automotive company made TLA a permanent part of their learning program, which has now been running consistently for over 10 years. During this 10-year period, the company has grown its vehicle sales by 52.9%, against market growth of 16.9% (VFACTS Australia, January 2015.).
THE GROUP WHO DID NOT GO THROUGH THE TLA PROCESS HAD A SALES UPLIFT OF AN AVERAGE OF:
THE GROUP WHO WENT THROUGH THE TLA PROCESS HAD A SALES UPLIFT OF AN AVERAGE OF:
